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Written by Ashna Shah and Edited by Charlotte Blumenfeld

Attention: The Brand.

From: The Multiinfluential

    Hello. I am Indian. Asian-Indian, not Native American-Indian. The two can be confusing to those of you not paying attention. So pay attention. I am a woman. I am in your stores, on your websites, watching your commercials. I browse through your products and services and compare your prices. I spend on me and mine. But I don’t use skin-tanning moisturizers and I don’t wear leather. I don’t eat products containing eggs or gelatin and I don’t fit into your skinny jeans (at all...I’ve tried). I choose your competitor’s products when you don’t understand me. I buy Sabra hummus for my kids because it’s spicier than the others and I remember to order HBO for my husband because it airs international cricket matches year-round. I make more money than women of my ethnicity have in the past, and am more likely to spend it than I used to be. I may work in the office next to yours. Chances are, mine is bigger and has a better view. I may be that woman you overlook in the crowd. Chances are, I will be the guest speaker at the seminar you are heading to. I am here to stay. So pay attention. You want to know me.